Money-making aesthetics

by Sinead Carroll, Aimee Luton and Hannah Dardis

With millennial pink taking over our Instagram feeds, it is obvious why businesses revolve around this colour. As the popularity of Instagram increases, there is a noticeable increase in online promotion and advertisements.

Businesses have used this platform to their advantage, by remodelling their interior design to fit the aesthetics that are a standard for Instagram users today.

In this video, Artefact looks specifically at cafés around London that have vibrant and brightly coloured interiors, highlighting the phenomena of people visiting these establishments merely to take that ‘Instagrammable’ shot.




Featured image by Sinead Carroll