As football content explodes on social media, new job opportunities are emerging within the game – from major media publications to professional clubs.
The social media site X (formerly known as Twitter) has become a platform where football fans aspiring to work in the game can showcase their knowledge. For many creators, their profiles serve as professional portfolios, highlighting their skills, insight, and understanding of the sport.
By creating an environment where people can post their work and engage with others, many influential accounts have been able to catch the eyes of those already in the industry, with many moving to work for elite-level clubs or recognised media outlets while maintaining their presence on X.
From a traditional perspective, the emergence of these accounts has often been met with scepticism or even, at times, online hate. This particularly stems from the belief that credible football opinions must come from those who have played the game at a high level.
However, that viewpoint is increasingly being challenged – Jamie Carragher has recently questioned this assumption, and with the influence of social media voices becoming more visible within mainstream television punditry, the definition of what constitutes “expert” football analysis is clearly evolving.
Featured image by Niall Ateia.