Tommy Hilfiger is the new global partner of Premier League team Liverpool. The launch has been buzzy – but does it reflect true fans, or an ever-growing divide within the game?
When the fashion bargains don’t add up
1 Mins read
I went into Pull&Bear expecting to buy a jacket and walked out questioning how transparent high street pricing really is….
An immersive and thought‑provoking installation by Elmgreen & Dragset that reimagines the act of spectatorship and turns the audience into part of the artwork.
Music and clothing have always been intrinsically connected. From the creative marriage of these two elements, a myriad of subcultures and communities have been born.
Medievalcore: The newest fashion trend of 2025?
4 Mins read
Bonnets, chainmail, and breastplates galore. Fashion for slaying dragons or walking down Broadway Market has the fashionistas in a chokehold.
Is it time for people to just give up and walk away?
More women are watching sport than ever before, so why are they still being treated as second class when it comes to merchandising?
Let’s be honest: we can always count on the queen of method dressing to serve some flawless film-inspired looks.
From Warsaw to London, the creation of LOEEMI
8 Mins read
Owners of online vintage clothing store LOEEMI, take us through their journey of re-selling, and how it has shaped their lifestyle.
How Brexit changed British fashion
4 Mins read
In the past, Cool Britannia ruled, but Brexit has made Generation Z cynical towards British culture.