Artefact explores how South Korean culture and entertainment has taken over the city of London, appearing around every corner and across every street.
What has made Londoners so obsessed with the adorable plush toys, the brightly coloured merchandise and the ecstatic sounds of K-Pop music? And when did it all begin?
Wiktoria Wisniewska has been out onto the streets of London to find out more.
Edited by Robert Wallace and Annika Loebig.