An increased number of celebrity fashion bloggers are signing up to eBay and Instagram mash-up app, Depop, to sell their looks.
Created in 2011 by Simon Beckerman, a Milanese entrepreneur, the app allows users to post images of items they wish to sell and for other users to buy them locally or around the globe.
Sellers include retailers and the average joe who wish to ride the phenomenal wave of success Depop is experiencing at the moment: now style bloggers want a piece of the Depop pie.
Ranked among the 20 most influential personal style bloggers right now, Aimee Song from Song of Style and blogger Chiara Ferragni from The Blonde Salad are now using the app to offer their millions of followers a chance to get their hands on their fashion idols’ latest trends.
Shae Marie from Peace, Love Shae told Artefact : “I have an overflowing closet and I’ve always wanted to start some kind of online shop but found it too difficult and time consuming. Depop has really revolutionized second-hand sales and created an amazing platform to easily shop right from the closets of the people whose style you admire.”
Depop boasts millions of clothing and accessory listings: heralded as the new way to shop online it has attracted over 1.8m people last year alone.
Users browse the stream of fashion available to purchase. The free app is social media based and it encourages users to like, comment on, and hashtag products as they choose whether to buy accessories/clothing or not – all without having to leave the app.
Depop boasts a simple and easy-to-use shopping experience launched for iOS in 2013 and on Android in 2014.
Depop has found popularity here in the UK and recently raised $8 (£5) million in venture capital to fund an expansion in the US led by former general manager of Reddit, Erik Martin.
Featured image courtesy of Peace Love Shea