Could the glimmer of hope for Facebook lie within groups created to share hair product recommendations? For me, it might.

From blow drying and using excessive heat, to keratin treatments, and even trying permanent techniques which damage the roots and leads to the hair growing back horribly damaged.

Hair loss is the nightmare of every woman, but not every woman knows that it could be hard water that is the silent killer of their hair.

Artefact meets Krasimira Stoyneva, a London-based luxury womenswear designer specialising in the use of synthetic hair.