Passing the port – to the next generation
5 Mins read
Port wine is experiencing a face-lift. In the pursuit of appealing to new generations, the way port is served, mixed and marketed is changing rapidly.
We examine how TikTok has been dominating the social media thanks to its catered algorithm and fast-paced nature.
Barcelona as a marketing brand
9 Mins read
Can a city be its own brand? Should it? The answer is not as simple as it seems
It’s time for sexist marketing to end
4 Mins read
It seems that advertising and product marketing is still back in the stone age.
Exploring the expansion of social media and influencer marketing and it’s effect on the audience of content creators.
Is Instagram the new advertising?
4 Mins read
How Instagram is allowing creators to travel the world in return for them sharing their experience.
Life at the bottom of the pyramid
5 Mins read
How one young person fell for the allure of a ‘Direct Marketing’ job, and found himself exploited, over-worked and unpaid.
Mind the gender gap
5 Mins read
The UK has now fallen to 26th best country in the world to be a woman.
Taking a bite out of Apple
2 Mins read
As a new era of Apple dawns, let us try and discern what it is that makes them so special.