Brands are increasingly using political messaging to appeal to ethical consumers. But as campaigns grow more visible, so do accusations of performative activism and consumer fatigue
Black Friday and the 'new normal'
6 Mins read
How second lockdown influenced Black Friday sale events and what losing in-store customers means for brick-and-mortar shops?
Department store crisis
6 Mins read
With online shopping rising in popularity, will it spell the end of department stores as their profits continue to decrease?
Remember, remember the 31st of October
8 Mins read
How Guy Fawkes day is slowly burning out as Halloween takes over Britain.
Is it time Ikea ventured into fashion? Swedish author and business consultant Stefan Engeseth thinks it would be a natural way to broaden the company range.
Alexander Wang X H&M Launch
2 Mins read
The anticipation is building for Alexander Wang’s new collection for H&M. Read about his latest campaign video and runway show here.